Healthcare Branding: The Need for a Strong & Unique Brand
Tom Spencer
DECEMBER 15, 2018
Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Some say that all companies, regardless of industry, should think of their brand as a promise, and this seems even more poignant in healthcare. References: Team, Idgroup. Knowles, Hanna.
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