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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Psychographic segmentation.

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What Multinationals Need to Do to Succeed in Africa

Harvard Business

One compelling case study is that of SABMiller. From 2007 to 2016, the brewer saw its African sales outside of South Africa climb from $280 million to $1 billion. In 2015 Kellogg ponied up $450 million to acquire a 50 percent stake in the West African sales and distribution arm of Dufil’s parent company, Tolaram Africa.

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Digital Growth Depends More on Business Models than Technology

Harvard Business

These include manufacturing, budgeting, planning, sales and marketing, and customer service. Forbes hailed it as a veritable case study “on how digital transformation leads to business value.” Any consumer or service company that doesn’t have a digital component certainly should; this is 2018, after all.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Usability Geek.

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OC&C Strategy Consultants Interview and Culture

Management Consulted

Depending on the size of the footprint in their region, the amount of managing partners directly correlate to the sales. Andy Anson (leader of England’s bid for the 2018 Football World Cup). In your third round, you will encounter two 45-minute case study interviews, this time with partners. Practice Areas .