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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
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Digital Growth Depends More on Business Models than Technology

Harvard Business

These include manufacturing, budgeting, planning, sales and marketing, and customer service. Forbes hailed it as a veritable case study “on how digital transformation leads to business value.” Any consumer or service company that doesn’t have a digital component certainly should; this is 2018, after all.

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OC&C Strategy Consultants Interview and Culture

Management Consulted

Seeing an opportunity to gain greater access to the American market, OC&C merged with the Callidon Group (based in Boston) in June 2007. Depending on the size of the footprint in their region, the amount of managing partners directly correlate to the sales. Andy Anson (leader of England’s bid for the 2018 Football World Cup).

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60
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What Multinationals Need to Do to Succeed in Africa

Harvard Business

Africa shows every sign of being the world’s next big growth market. It is home to more fast-growing economies than any other region, hundreds of successful big companies, and an urbanizing consumer market whose spending outstrips that of India. One compelling case study is that of SABMiller. billion by 2050.