Remove 2016 Remove Case Studies Remove Marketing Remove Sales
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A Pharma Playbook for Success in Southeast Asia

BCG

Article Tuesday, August 23, 2016. To capture the immense opportunities in emerging markets, pharmaceutical companies require highly targeted strategies. And what works in developed markets won’t necessarily work in emerging economies. The payoff for getting a targeted emerging-market strategy right is significant.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60
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What Multinationals Need to Do to Succeed in Africa

Harvard Business

Africa shows every sign of being the world’s next big growth market. It is home to more fast-growing economies than any other region, hundreds of successful big companies, and an urbanizing consumer market whose spending outstrips that of India. One compelling case study is that of SABMiller. billion by 2050.

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Early Lessons from India’s Demonetization Experiment

Harvard Business

As I said at the time, it was a case study in poor policy and even poorer execution. The original reason given for the drastic demonetization action was to expose the so-called “black” market, fueled by money that is illegally gained and undeclared for tax purposes. Overnight, 86% of cash in circulation was voided.

Banking 30
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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business

Indeed, some analysts have gone a step further, declaring that subscription boxes are in the midst of a venture capital-fueled bubble not unlike the flash-sale business craze that ended five years ago. Case Study: Blue Apron. that aggregate sales in the U.S. grocery market were almost $800 billion, only 1.2%

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How to Talk to Your Boss When You’re Underperforming

Harvard Business

When you’re having a bad time at work — your big project isn’t coming together as planned or you’re missing your sales targets by a wide margin — talking to your manager may be the last thing you want to do. “You thought the market would turn. What the Experts Say. The odds were good.

How To 49
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Leicester City FC and the Benefits of an Underdog Brand

Harvard Business

This remarkable underdog story from the world of soccer provides a useful case study of sorts for businesses as well as sports organizations. One temptation for underdogs is to imitate the market leader; another is to avoid mentioning them altogether. Measuring Marketing Insights. Insight Center. Turning data into action.