Harvard Business
JULY 25, 2017
Companies spend a lot on marketing communications. trillion in 2014. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors.
Consulting Success
NOVEMBER 6, 2017
That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tsavo Neal
APRIL 27, 2017
But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.
Harvard Business
APRIL 6, 2017
But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. ” Vanity metrics are methods of measuring ROI that make product-builders feel good (or make them look good to funders), but don’t ultimately lead to awesome products. Both launched in 2014.).
Harvard Business
MARCH 7, 2017
According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing.
Kates Kesler
JUNE 11, 2014
The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. The strategy worked until growth slowed in both developed and developing markets. Country and Market Units (P&L, and some infrastructure).
Harvard Business
AUGUST 25, 2017
The market is pushing companies to hit incredibly high numbers, quarter after quarter and month after month. companies over nine consecutive quarters (Q1 2014 through Q1 2016). Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter.
Expert insights. Personalized for you.
28 
Let's personalize your content