Harvard Business

SEPTEMBER 25, 2018

They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. Building an Effective Influencer Strategy.

B2B 33

B2B Education Media B2C 33

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? As a result, the brand substantially increased conversion of searches to sales of its cold medication, building greater brand loyalty at the same time. That raises the odds of seizing attention for the immediate purchase and building brand equity.

Marketing 28

Marketing Bain Advertising Data 28

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82