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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

A man named Kyoji, who had grown up on this island but had spent 40+ years travelling around the world building several international brands and businesses. The store specializes in and sells products made from oranges – especially juices. The company developed a solid product and charged a premium for it. You’re Not The Same.

Retail 221
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Consider some of the impacts branding can have: Provides direction for future product development. Serves as the foundation for marketing communications. Understand the Market.

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The Myth of a Psychologically Safe Workplace

Organizational Talent Consulting

Challenger safety – This is the last stage when others are able to provide constructive criticism and engage in productive conflict without fear of exclusion or retaliation. Getting to where you are going I learned an important life lesson on a business trip to Puerto Rico, traveling with a good friend.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 35
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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice. Nevertheless, in researching my book, Mapping Innovation , I found that these exploratory efforts provide excellent ROI over the long term. Focus on Problems, Not Ideas. Build for the Few, Not the Many.

ROI 28
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Consultant Ninja: Another One Bites the Dust: Management.

Consultant Ninja

The travel, the uncertainty about work, the lack of control over your career, the sacrifice of your personal life, the eating out 4 days a week on an expense account, the distance from actually seeing something done, the relentless pressure to get promoted or be fired. Productivity. (6). all of it just wrecks peoples lives. Analysis.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60