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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance.

Data 29
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How I Fell In Love With Business: Confessions of a Bain Consultant

Management Consulted

We hosted kids’ educational programs, athletic programs for women, domestic violence support meetings, and held English lessons. We went into dump villages to train people on business in Guatemala. We climbed a volcano and met the President of Nicaragua in a market. I couldn’t measure what we were doing.

Bain 100
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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Capital markets, as a whole, are also moving in this direction. In turn, this will foster better social outcomes and create new markets and consumer segments. The government invested in training and long-term infrastructure and established high-level goals for the country to guide activity.

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

Selling experiences provides intangible benefits that are hard to quantify and measure, often focusing on meeting the needs of one single customer, preventing any mass production. Delivering quality products will not be enough to meet customer expectations. Branding and marketing.