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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

Of course, people do use existing comms and social software to manage quality information and close relationships — the beloved chat app Slack is widely used by couples and families, for example. Technologists often discuss the problem of “ vanity metrics.” So what are the metrics for high-quality social media?

Media 31
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Putting Humans at the Center of Health Care Innovation

Harvard Business

Scoping projects for success and managing ambition: Interdisciplinary design teams are, by nature, optimistic and ambitious. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Establishing appropriate performance metrics and assigning attribution.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Of course, it’s necessary to provide customers with what they say is important.

Retail 40
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,

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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. The metrics also changed. This gives marketing an opportunity to measure and manage itself in new ways. Zscaler, a cloud-based security platform for businesses, created a Value Management Office. Bring creativity to measurement. Think like a startup.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. ROI calculator. Creating a Video Course. It does not need to be a full-length, 20+ hour video course (you’d charge for that!), Guest posting.