Sat.Nov 06, 2021 - Fri.Nov 12, 2021

article thumbnail

3 Winning, Foot-in-the-Door Projects for Your Consulting Firm

David A Fields

A small project with a new client could pave the way to a long-term, lucrative relationship with your consulting firm. Alternatively, it could waste your time with a low-margin, low fee engagement. Let’s say your consulting firm has forged a connection with Esther Bunnie, CEO of Cad’s Berries, a multi-national player in the chocolate novelties … Continued.

article thumbnail

How to Build Marketing & Sales Skills as a Technical Consultant with Heather Couture: Podcast #211

Consulting Success

If you are learning something beneficial for you, stick with it. If you have zero experience in sales and marketing while running a business, take time to learn it. Heather Couture is the owner and machine learning consultant of Pixel Scientia Labs, and she learned how to sell. Learn why and how she got into AI machine learning. How to Build Marketing & Sales Skills as a Technical Consultant with Heather Couture: Podcast #211 is a post from: Consulting Success.

Sales 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Invisible Women as Part of Security Questions

Johanna Rothman

The good news is most sites realize we, the users, need nudges to create strong passwords. The bad news is too many of those nudges reject strong passwords from password managers. (I use and am happy with 1Password.). Worse, too many sites still ask horrible , terrible security questions instead of asking for two-factor authentication. Your first house, your first dog, your mother's maiden name.

article thumbnail

Climbing the Competency Ladder

Tom Spencer

4 Stages of Learning to Help your Projects and Career. The difference between knowing a lot of facts and understanding how to use those same facts can be observed from the level of insight obtained. Often the same information is available to many people, yet some can reach greater insights and create more value. This difference can easily be seen if you were to give an industry report to an analyst and a partner in a consulting firm and ask both of them to give a summary and interpret the inform

Research 103
article thumbnail

PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

article thumbnail

5 Stakeholders You Need to Engage with When Applying Change Within a Company

Clarity Consultants

Change within a company won’t succeed if the only people involved are members of the leadership team. Instead, when you’re preparing to apply change within a company, engaging with the right stakeholders is essential to ensure success. Through stakeholder engagement, you gain powerful insights. Plus, it creates opportunities to address concerns early, leading to faster buy-in.

Company 105

More Trending

article thumbnail

Use Decision Deadlines to Plan for Product Deliverables

Johanna Rothman

Strategy and Product Feedback Loops. Many organizations ask teams to forecast when the team can deliver a feature. (Or finish a project.) That request often means the teams spend a ton of time forecasting, not delivering. Instead, what if managers told the team when the managers want to make a decision? The team could deliver enough to help the managers make those decisions.

article thumbnail

An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Unless your business has the brand power of Amazon, Google, or Facebook, a failure to optimise digital marketing is likely to place an unnecessarily large barrier between potential customers and what you have to offer.

article thumbnail

Nuance

CaseInterview.com

The media turns issues into black and white. Social media revenue optimization algorithms do the same. Fear sells. Extreme points of view get attention. Love it or hate it… you’re paying attention (and generating advertising revenue for the publisher or social media platform). The most accurate forecasters do not end up with TV airtime. The ones who keep people paying attention do.

Media 98
article thumbnail

290: Frank Schaeffer—Why Don't We Fall In Love, Have Children, And Save The Planet, Now?

On the Brink Podcast

Hear how to really find more happiness in your life. What can one say about a man who is on a journey to bring better clarity and purpose to all of us who meet him? Interesting? Inspiring? Passionate? Of course. But what I love about Frank Schaeffer is that he has discovered the beauty in caring for others and the power of love, children and family to bring meaning into our lives.

Film 79
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Managing AI Decision-Making Tools

Harvard Business

Humans still need to be involved. This framework will help you determine when and how.

Tools 96
article thumbnail

How to boost the credibility of your content

The Source

It’s that time of year again: Our latest Quality Ratings report, which examines and analyses the quality of long-form thought leadership produced by the world’s leading consulting firms, has now been published. Reflecting on the changes we have seen since working on our 2020 report, one of the most obvious is the increase in average score for resilience—the key measure for the credibility of a firm’s content.

How To 59
article thumbnail

The 5 Things You Need To Know To Thrive And Succeed As A Woman Founder

On the Brink

Did you know that today, women own 40% of businesses in the US, which amounts to 12 million businesses? One way of looking at this is to say, wow, 12 million is a lot of businesses. But I am tempted to look at it another way. Why only 40%? Along the same lines, only 20% of funded companies have women founders, according to a 2019 EoY Diversity Report.

article thumbnail

Recruiting costs

Consultants' Consultant

Consultants Consultant: This article says it costs organisations AUD $18,982 to hire a new person. This. The post Recruiting costs appeared first on Consultants' Consultant.

article thumbnail

Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

article thumbnail

How NFTs Create Value

Harvard Business

Understanding this new — and often confusing — asset class.

Strategy 101
article thumbnail

Thank You for Your Service

Chad Barr

As I approached the end of my street this morning, I noticed the city sign tacked underneath the stop sign; “Friday’s rubbish will be collected on Monday.” I didn’t give it much thought but as the morning went on, I tried to figure out the reason for the delay. It’s not Thanksgiving week, or Christmas, New Year’s or Good Friday.

article thumbnail

Why Leaders Need to Step Back, Listen, & Observe w/Conrad Edwards, The Basement CEO Ep#129

Strategic Planning and Management Insights

Conrad Edwards is the CEO of The Basement, a 14-year old integrated advertising agency based out of Indianapolis. Previously, Conrad held several CMO and consumer experience leadership positions. On this episode of the Strategy & Leadership Podcast, Conrad joins us to discuss the leadership principles he's relied on to be successful in various roles, his advice for leaders, balancing strategic and tactical work, and much more.

article thumbnail

NLP Elegant Language

Consultants' Consultant

Consultants Consultant: Discovered these flipcharts from my 2004 NLP Practitioner Certification (there were a series of. The post NLP Elegant Language appeared first on Consultants' Consultant.

article thumbnail

TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

article thumbnail

These Strategies Will Help You Influence How Decisions Get Made

Harvard Business

Negotiators who understand the most common decision rules — majority rule, chair-decides, and consensus — are more likely to get their way.

article thumbnail

School vs. progress

Seth Godin Blog

“Will this be on the test?” is a question invented by industrialists. It’s the cornerstone of traditional schooling at scale, because it is such an effective way to indoctrinate kids to become cogs in the system. And it’s almost an accident that we manage to make progress, because we’ve spent so much time encouraging citizens to maintain the status quo: Follow vs. lead.

System 49
article thumbnail

Is Your Staff Cross-Trained?

Peter Stark

Would your organization survive if you lost a key employee? Through our employee surveys, team assessments and coaching, we hear from clients frequently that their organization has silos. Sometimes they indicate it is just certain teams, while other times it is the organization as a whole and part of the culture. We know that silos are detrimental to the organization.

article thumbnail

NLP Work habits

Consultants' Consultant

Consultants Consultant: Discovered these flipcharts from my 2004 NLP Practitioner Certification (there were a series of. The post NLP Work habits appeared first on Consultants' Consultant.

article thumbnail

Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

article thumbnail

What to Do About Employees Who Consciously Exclude Women

Harvard Business

Five practices to help you keep excluders out of your organization — and identify and deal with any who are already there.

70
article thumbnail

Optimism is a tool

Seth Godin Blog

We generally adopt a posture of optimism or pessimism as a response (or reaction) to external events. We see how things are unfolding and make a decision about what to expect. We feel like we need to justify our response based on the facts on the ground. But that doesn’t actually explain why different people, similarly informed, might adopt an optimistic mood or a pessimistic one.

Tools 48
article thumbnail

When It’s Time to Just Do It

Martinka Consulting

Many years ago, a client told me, “The best time to get out of your business (sell it) is one year before you’re burned out.” Great advice and it applies to more than getting out of a business but it’s not really something you can effectively do, is it? The problem is most business owners don’t wake up and start lowering the business’ dimmer switch so in three years they’re ready to exit with style, grace, and more money.

article thumbnail

NLP Work habits

Consultants' Consultant

Consultants Consultant: Discovered these flipcharts from my 2004 NLP Practitioner Certification (there were a series of. The post NLP Work habits appeared first on Consultants' Consultant.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.