David A Fields

FEBRUARY 4, 2020

Your Challenge: Can you come up with even one tactic that’s not on the list below? (Bonus points if you post two or more tactics.) Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance! In the next part of this two-article … Continued. The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A.

Marketing 341

Marketing Consulting 341

Consulting Matters

FEBRUARY 4, 2020

As a business mentor, I obviously get asked all the time, "How do you start your own business?". But the question I WISH I was asked all the time is, "How do you start the RIGHT business?". Now that's a question! Sure, you need to know the smart and strategic steps to transition from corporate leadership to business ownership. But why settle for just a successful business when you can have a business that also delivers significance, purpose and meaning to your own life and the world?

Training 194

Training Training Video Tools 194

Consultant Journal

FEBRUARY 4, 2020

Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, that’s understandable. Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale!

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Media Journal Tools Survey 97

Rod Burkert

FEBRUARY 4, 2020

In case you missed my last post: The lunch dilemma. Face-to-face meetings like lunches can be effective practice development pump primers. But the problem with lunches is fewer and fewer people want to have them because more and more people want to protect their time. What are the alternatives to doing lunch? On to this post: The title says it all. Because if you are spending valuable time on the administrative tasks that keep you busy, that means less time or, more likely, a longer workday to p

Case Interview 80

Case Interview Video Interviews Development 80

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Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

Data

The Management Centre

FEBRUARY 4, 2020

It is a universal truth that during our working lives, we will not always agree with our colleagues. There are always going to be times when we need to have difficult conversations or overcome tricky differences. Here is an example: Recently I had a catch up meeting for a project I’m working on. There was a period of around 10 minutes where I just stopped speaking and let my two colleagues take over because I disagreed strongly with their opinions.

Video 64

Video Development Training Training 64

The Management Centre

FEBRUARY 4, 2020

It is a universal truth that during our working lives, we will not always agree with our colleagues. There are always going to be times when we need to have difficult conversations or overcome tricky differences. Here is an example: Recently I had a catch up meeting for a project I’m working on. There was a period of around 10 minutes where I just stopped speaking and let my two colleagues take over because I disagreed strongly with their opinions.

Video 59

Video Development Training Training 59

LSA Global

FEBRUARY 4, 2020

Securing Strategic Buy-In to Get Better Results. Experienced leaders know that strategic buy-in matters. Even the most brilliant corporate strategies can fail miserably if your key stakeholders do not understand, believe in, and fully commit to your plans for success. High performing leaders seem to have cracked the code on how to get strategic buy-in, not only from the executives who designed the strategies in the first place but also from the employees who must implement them.

Culture 36

Culture Strategy Strategy Strategy& 36

The Management Centre

FEBRUARY 4, 2020

Sound confusing?! In this short video, =mc consultant Georgina Wright explains why saying yes to everything at work doesn’t actually pay off in the long run. Consider the options, and make a conscious decision. For further tips, tools and models to help you make the most of your time, take a look at the related articles on the right of this blog (or underneath if you’re browsing on a phone).

Video 52

Video Tools Training Training 52

Harvard Business

FEBRUARY 4, 2020

Harvard Business School professor Laura Huang, whose new book “Edge” explores methods for turning adversity into professional advantage, is joined by Venture Capitalist Arlan Hamilton to discuss her strategy of backing entrepreneurs who have been ignored because of stereotypes, biases, and preconceptions.

Strategy 28

Strategy Strategy Strategy& Finance 28

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

How To

The Management Centre

FEBRUARY 4, 2020

Sound confusing?! In this short video, =mc consultant Georgina Wright explains why saying yes to everything at work doesn’t actually pay off in the long run. Consider the options, and make a conscious decision. For further tips, tools and models to help you make the most of your time, take a look at the related articles on the right of this blog (or underneath if you’re browsing on a phone).

Video 52

Video Tools Training Training 52

Harvard Business

FEBRUARY 4, 2020

Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netflix, Thomke says even small firms can get a competitive advantage from experiments.

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How To Culture Company Data 28

Seth Godin Blog

FEBRUARY 4, 2020

Which is closer, the sun or Buffalo, NY? Something might be vivid and clear and right in our face, but that doesn’t mean it’s nearby or accessible. If you’re seeking to get things done, looking for the attainable but hidden opportunities is a productive strategy. On the other hand, if you’re a leader, seeking to inspire, it helps to focus on an iconic goal, one that’s always present, right over there.

Productivity 24

Productivity Strategy Strategy Strategy& 24

Harvard Business

FEBRUARY 4, 2020

Promote a culture of caring, trust, and loyalty.

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Talent Culture Management 36

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Consulting

Seth Godin Blog

FEBRUARY 4, 2020

The magic of the workshops we’re running is that we do them together. That’s not how most online education works. Which is odd, because learning almost always works that way. Find the others. Give and get feedback. Learn by doing. See the work, do the work, repeat. Our new workshop launches today. It’s about trusting yourself enough to be seen.

Interviews 23

Interviews Education Video Groups 23

Harvard Business

FEBRUARY 4, 2020

One of the most universal experiences is one of the least talked about.

Productivity 28

Productivity 28

The Management Centre

FEBRUARY 4, 2020

Moving into your first role as a new manager is a big deal. In fact, it’s probably the biggest step you can take in your career. Once you’re on the management ladder, climbing it gets easier with time and practice. But the first step is fraught with challenges and difficulty. Building on last year’s Emerging thoughts of an emerging manager , we’ve been looking at some of the challenges people face when moving from team member to team manager.

Management 69

Management Travel Comparison Training 69

Harvard Business

FEBRUARY 4, 2020

Start by identifying your most important stakeholders.

Strategy 28

Strategy Strategy Strategy& 28

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Strategy

Prudent Pedal

FEBRUARY 4, 2020

In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world–the Productivity School and the Growth School. This week, I want to provide similar guidance to Marketing Leaders to evaluate the performance of your marketing teams.

Marketing 52

Marketing How To Airlines Productivity 52

Harvard Business

FEBRUARY 4, 2020

It’s about your process, not your people.

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System Management 28

Harvard Business

FEBRUARY 4, 2020

Sponsor content from Japan Cabinet Office.

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Government Productivity Development 28