How Scientific Thinking Won the Women’s World Cup Title
Markovitz Consulting
AUGUST 7, 2019
In the glow of the US women’s national soccer team’s World Cup title—and the long record of success the team has had over the years—it’s easy to forget that victory didn’t always seem quite so inevitable. Although the team dominated and won the World Cup in 2015, a year later it lost to Sweden in the quarterfinals of the Olympics. Coach Jill Ellis noticed that Sweden employed a fundamentally different strategy than she expected.
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