Wed.Mar 15, 2023

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Taking Up the Leadership Challenge

Makarios Consulting

As a leader in business, have you ever had occasion to say, “That sounds good in theory.” Skepticism – even cynicism – underlies that statement.

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3 Ways Small Businesses Can Use AI to Drive Growth - SPONSOR CONTENT FROM PAYSAFE

Harvard Business

Sponsor content from Paysafe. Customer experience AI and machine learning Sponsor Content


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Simple techniques for complex projects

Seth Godin Blog

Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the cost is low, replace dependent processes with parallel ones. Do the difficult parts when energy is high and the budget hasn’t been depleted.

Energy 41
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B2B Sales Culture Must Change to Make the Most of Digital Tools

Harvard Business

You can’t deliver a modern customer experience with a dated approach. Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Sales Social marketing Consumer behavior Digital Article

B2B 56
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Stop Focusing on Thought Leadership and Start Creating Valuable Content

Chad Barr

Establishing and positioning yourself as a thought leader is critical for personal and professional growth. Thought leadership is the practice of being an expert in one’s field and sharing knowledge through various platforms and channels to create awareness and build credibility and influence.

Media 52

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Video Quick Take: Cisco’s Venkat Krishnamurthy on Digital Transformation of Customer Experiences - SPONSOR CONTENT FROM PERSISTENT

Harvard Business

Sponsor content from PERSISTENT. Digital transformation Sponsor Content

Video 53
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The Promise (and Risk) of Boomerang Employees

Harvard Business

How to rehire former superstars — and ensure you don’t lose current ones. Hiring and recruitment Human resource management Employee retention Digital Article

How To 41