Think Like A Prospect
NOVEMBER 14, 2018
Stop thinking like an expert. Don’t show off to your prospects. Prospects have their own problems. Focus on those problems. You want to be writing, talking, publishing, sharing, and answering questions about the problems your prospects are facing. Prospects care about solving their problems. If you want to help your prospects solve their problems, then you want to deeply understand two things: The problem they’re facing. Their hopes, fears, and dreams.