Fri.Apr 03, 2020

Adapting customer experience in the time of coronavirus

McKinsey

Care, creative thinking, and new tools can address customers’ acute needs today and forge stronger ties in the post-COVID-19 era. Marketing & Sales Insights

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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. In the past two weeks, I have digested more “content” than is healthy.

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Getting ahead of the next stage of the coronavirus crisis

McKinsey

First the virus, now the economic fallout—you need to launch your plan-ahead team. Strategy & Corporate Finance Insights

Presenting to Management? Be Prepared for the Tough Questions.

Harvard Business

Take your time, and make every word count. Presentations Communication Digital Article

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Returning to resilience: The impact of COVID-19 on mental health and substance use

McKinsey

As governments race to contain COVID-19, it is important to know the actions society can take to mitigate the behavioral health impact of the pandemic and economic crisis. Insights on Healthcare Systems & Services

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Lives and livelihoods: Assessing the near-term impact of COVID-19 on US workers

McKinsey

Up to one-third of US jobs may be vulnerable—and more than 80 percent are held by low-income workers. Public Sector Insights

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Real Leaders Are Forged in Crisis

Harvard Business

Four lessons from Lincoln, Churchill, MLK, and others. Crisis management Motivating people Leading teams Digital Article

Survey: UAE consumer sentiment during the coronavirus crisis

McKinsey

UAE consumers remain optimistic about economic recovery, as online shopping increases. Marketing & Sales Insights

The semiotics of face masks

Seth Godin Blog

It’s difficult to get adults to wear bicycle helmets. (I I wrote about this on the blog 16 years ago). The reason has nothing to do with comfort or safety. It has to do with signals. Semiotics is the science of flags, signals and other communications.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The cybersecurity posture of financial-services companies: IIF/McKinsey Cyber Resilience Survey

McKinsey

Cyberrisk has become one of the top risk concerns among financial-services firms, and new research from the Institute of International Finance (IIF) and McKinsey can help provide an understanding of ways firms can enable and strengthen cyber resilience. Risk Insights

Has COVID-19 Derailed Your Planning? Tips From a Crisis Management Expert

Martinka Consulting

For most business owners I’m guessing your strategy is off track and any exit planning is on the back burner given our minds are on the ramifications of the COVID-19 virus. What is probably on the minds of many is, “How and when can I get out as I don’t want to rebuild it again?”. It comes down to choices. Here’s one of those choices: Is the pain of rebuilding your business greater than the pain of selling at a discount? If it is, once there’s stability it’s time to sell.

How Hospitals Can Manage Supply Shortages as Demand Surges

Harvard Business

An effective strategy must tackle both sides of the problem. Operations management Digital Article

Don’t Leave “Ethical Tech” Out of Your Digital Transformation Plan - SPONSOR CONTENT FROM DELOITTE

Harvard Business

Sponsor content from Deloitte. Disruptive innovation Technology Sponsor Content

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Tips to Avoid WFH Burnout

Harvard Business

How to leave work at the door when you don’t leave the house. Managing people Work-life balance Productivity Digital Article

Verizon’s CEO on Peak Traffic, Cybersecurity, and Leading a Team from Home

Harvard Business

A conversation between Hans Vestberg and HBR Editor-in-Chief Adi Ignatius. Crisis management Internet Mobile Telecommunications Digital Article

Go Ahead and Start a Business — But Don’t Quit Your Day Job

Harvard Business

Five reasons why it’s smarter to do both. Professional transitions Career planning Digital Article

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