Fri.Apr 03, 2020

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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. In the past two weeks, I have digested more “content” than is healthy. I’ve deleted more email spam and voicemails than I did ALL of last year. I have spoken to clients, prospects, and partners about their current state and future assessments.

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How Hospitals Are Using AI to Battle Covid-19

Harvard Business

Overwhelmed and under-equipped, some health centers are innovating in the midst of the global pandemic.

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The semiotics of face masks

Seth Godin Blog

It’s difficult to get adults to wear bicycle helmets. (I wrote about this on the blog 16 years ago). The reason has nothing to do with comfort or safety. It has to do with signals. Semiotics is the science of flags, signals and other communications. It studies the very human act of judging something (or someone) based on limited information as we seek the message behind the signal, all in a quest for belonging and social standing.

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Has COVID-19 Derailed Your Planning? Tips From a Crisis Management Expert

Martinka Consulting

For most business owners I’m guessing your strategy is off track and any exit planning is on the back burner given our minds are on the ramifications of the COVID-19 virus. What is probably on the minds of many is, “How and when can I get out as I don’t want to rebuild it again?”. It comes down to choices. Here’s one of those choices: Is the pain of rebuilding your business greater than the pain of selling at a discount?

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Real Leaders Are Forged in Crisis

Harvard Business

Four lessons from Lincoln, Churchill, MLK, and others.

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Presenting to Management? Be Prepared for the Tough Questions.

Harvard Business

Take your time, and make every word count.

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Verizon’s CEO on Peak Traffic, Cybersecurity, and Leading a Team from Home

Harvard Business

A conversation between Hans Vestberg and HBR Editor-in-Chief Adi Ignatius.

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3 Tips to Avoid WFH Burnout

Harvard Business

How to leave work at the door when you don’t leave the house.

How To 36
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How Hospitals Can Manage Supply Shortages as Demand Surges

Harvard Business

An effective strategy must tackle both sides of the problem.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Go Ahead and Start a Business — But Don’t Quit Your Day Job

Harvard Business

Five reasons why it’s smarter to do both.

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Don’t Leave “Ethical Tech” Out of Your Digital Transformation Plan - SPONSOR CONTENT FROM DELOITTE

Harvard Business

Sponsor content from Deloitte.