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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

This structure works best for bigger shows (5,000 + downloads per episode). These prices are just the industry-standard rates — they can vary based on the network or podcast host selling the ad space. When a person clicks the code, they go to a landing page which you can then use to measure the ad's traffic and track ROI.

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Case Math

Tom Spencer

Profit Margin: Gross Profit Margin: Gross profit margin measures how much of every dollar of sales revenue remains after subtracting the cost of goods sold. Net Profit Margin: Net profit margin measures how much out of every dollar of sales revenue a company actually keeps.

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Simple Digital Technologies Can Reduce Health Care Costs

Harvard Business

Enrollment in digital therapeutic programs is growing: A digital therapeutic is now the largest diabetes-prevention program in the United States recognized by the Centers for Disease Control and Prevention (CDC), and millions of people have downloaded digital therapeutics apps for medication adherence. Sales venue.

Metrics 28
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

FREE BONUS : Download my Consultant Landing Page Template if you want a consultant homepage template designed to convert! So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Downloadable, Educational Content. Email Marketing.

B2B 60
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Downloadable, Educational Content. Downloadable, Educational Content. ROI calculator. Commenting on popular blog articles in your industry.

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To Regain Consumers? Trust, Marketers Need Transparent Data Practices

Harvard Business

Research from McKinsey found that personalization can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more. Additionally, it should include a “download my data” button that quickly and easily allows customers to know the exact information that a company has access to at any given time.

Data 31
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The Social Cost of Bad Online Marketing

Harvard Business

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Every time you give your actual email address in order to get some questionable ebook download, you’re feeding the bears.