Rod Burkert
MARCH 27, 2019
Think you can’t do video? This is a video about videos – short, Authority-building videos. There are 3 things you want from your videos and the audience that watches them: attention, engagement, and action. So, Authority-building videos … how do you create them? I used to think the same thing.
Steve Shu Consulting
APRIL 19, 2018
Mercer UK – Personalised Pension Videos. Here are a few examples of how the field of behavioral economics has touched business in my corner of the world relative to behavioral finance: Voya Financial – [link]. Acorns – Temporal Reframing and Savings: A Field Experiment.
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Rod Burkert
JUNE 20, 2018
I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.
Rod Burkert
AUGUST 8, 2018
This is a follow up to my last video … about how to get stuff done. And welcome to my Practice Development Corner. Chris Mercer – QMDM; books. Let me know what you think by taking just a few seconds to like, comment on, or share this video. And I offer this analogy when it comes to getting BIG STUFF done. I’m Rod Burkert.
Rod Burkert
DECEMBER 18, 2020
The experience relates to my Practice Development INSIDER interview series. Mercer, Hitcher, and Fannon led off the top of the order; Seigneur was batting clean-up. We provided audio and video recordings and a transcript. For example, there is a perceived difference between ‘practice development’ and ‘practice building.’
Rod Burkert
APRIL 3, 2019
I hope you found our last conversation about creating Authority-building videos to be useful and that it inspires you to start using video to market your expertise. Remember the stats from a previous newsletter: the average person spends 6 hours per day watching video of some kind vs. 19 minutes per day reading text of all kinds.
Rod Burkert
JULY 31, 2019
Some people are readers of writing; others are watchers of video. Mixing it up with a combo of writing and video is a great way to get people wondering what they will get from you “this time.”. Best practice: Don’t overthink the video. . #2 – You are only using text as a medium. 3 – You’re hitting the wrong audience.
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