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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

A man named Kyoji, who had grown up on this island but had spent 40+ years travelling around the world building several international brands and businesses. Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. Only 30 minutes to reach my island destination.

Retail 213
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Consider some of the impacts branding can have: Provides direction for future product development. Serves as the foundation for marketing communications. Understand the Market.

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Pay your team right: A comprehensive guide to compensation

Asamby Consulting

The effect of baby boomers retiring, for some industries accelerated by COVID-19 has led to a dramatic shift in the employment market. Next to effective recruiting, getting compensation right is one of the most important tools to position your company well in the market. You now enter a luxury, bespoke travel provider.

ROI 40
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The Myth of a Psychologically Safe Workplace

Organizational Talent Consulting

Psychological Safety Myth Buster #2: Create Accountability Talking with a trusted advisor that can listen, provide perspective, and partner with you for accountability to take action is a high ROI activity. Getting to where you are going I learned an important life lesson on a business trip to Puerto Rico, traveling with a good friend.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images. A New Type of Local Partner.

B2B 35
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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice. Nevertheless, in researching my book, Mapping Innovation , I found that these exploratory efforts provide excellent ROI over the long term. Focus on Problems, Not Ideas. Build for the Few, Not the Many.

ROI 28
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Cultivating a Mindset of Imperfection Action: Interview with Consulting Success Founder Michael Zipursky

Consulting Matters

Zipursky: Yeah, ConsultingSuccess.com is where we work with consultants to help them to attract more clients with us and support them with many marketing systems into their business as well to support them in increasing their fees, winning more proposals and ultimately scaling their businesses and creating more of what I call meaningful success.