LSA Global
OCTOBER 11, 2019
What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.
Progressus
OCTOBER 27, 2023
Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. Schedule a live demo session to learn more about Progressus.
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Harvard Business
SEPTEMBER 27, 2017
Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales. Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital.
Harvard Business
OCTOBER 20, 2016
If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. Yet history has shown us that these two talents are not the same. Ballmer went on to run Microsoft for the next 14 years.
Tsavo Neal
APRIL 27, 2017
SOURCE: Social Talent. So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Strong sales copy written by a professional copywriter – somebody who is an expert in your industry – can almost double conversions.
Harvard Business
APRIL 20, 2016
Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot.
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