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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They’re also engaging customers in new, value-driven ways.

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Profit Leakage Calculator: Diagnose How Much Profit a Business is Losing

ConsultX

Why is it so effective at communicating to Business Owners Here are seven strategies that we’ve tested and proven to get and keep ideal clients – ones that stay on for the long term. Explaining ROI As a Business Consultant, it can be really difficult to explain what kind of return on investment a client will get.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Instead of dumping a bunch of numbers on you, I have included expert insights and actionable strategies witch each statistic so that you can make use of them. Ar you looking to get more out of your digital marketing strategy? So, I beg you, don’t design your own sales materials. If you are, then start with the data.

B2B 60
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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

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The Social Cost of Bad Online Marketing

Harvard Business

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot.