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Consultant Marketing Trust Barometer

Jerry Fletcher

Each year since 2000, this worldwide Public Relations Agency with offices in major cities around the world publishes an annual survey of trust and credibility of the world’s four major institutions – Government, Business, Media and NGOs. In the 2004 study23% of the people interviewed said they would trust someone just like them.

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Consultant Marketing Pillow Talk

Jerry Fletcher

For instance, the interviewer in a pod cast asks how you accomplished a turnaround for a client or what process was used to save multiple clients. See Jerry’s new speaker demo reel. Would you be concerned about what you have provided the consultant in confidence? Ego boosting events These can take on many guises. And so it goes.

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The Four Keys to Creative Action

The Fearless Marketer

– to past clients, business associates, groups, podcast interviews, etc. What samples, demos, tastes can you offer? Email, social media, online articles, and video. And then, what experiences can you give them? OK, sounds good, but here’s the challenge: What do you actually do?

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Pete Blackshaw, Global Head of Digital & Social Media at Nestle, advocates for CPG leaders to personally embrace the use of emerging digital platforms and channels in order to make this new paradigm real to employees, agency partners, and suppliers. One such activity was introduced by Deb Henretta while leading P&G Asia.

Media 41
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A Commercial Pilot’s 2-Year Plan to Break into Consulting

Management Consulted

I was using that time to transition into a project management role in media. I got a part-time job in a retail store, and in my downtime I just started a learning a lot of the tools necessary in order to be a producer/project manager in media. I eventually built up a little demo reel, and I started presenting that to other companies.

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Consultant Marketing Your Voice

Jerry Fletcher

The same old, same old media outlets won’t get you out in front. The fact that those interviewed were asked to speak more often was a contributing factor to their capabilities as rainmakers for their firms and for about 1 in five of them to open their own firms. See Jerry’s new speaker demo reel. Stubborn counts. And so it goes.

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Consultant Marketing Trust Factor

Jerry Fletcher

In today’s world of social media positive comments can maintain a reputation over time. In it he describes how he conducted interviews with the staff at 76 different locations of a hotel chain. See Jerry’s new speaker demo reel. Customer trust can give a company momentum like never before. The bottom line. And so it goes.