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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales. Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital.

Media 37
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

SOURCE: Social Talent. So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Do you give them a chance to submit their name, email address, industry, or phone number? ” -Drew Eric Whitman, CA$HVERTISING.

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The Social Cost of Bad Online Marketing

Harvard Business

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot.