Is Your Business a “Service” or a “Brand”?
The Fearless Marketer
MARCH 19, 2018
And it’s hard to avoid the massive marketing of this device and comparisons it to its closest competitor, the Samsung “Galaxy S9.”. It wasn’t therapy and it wasn’t training. By proprietary methodologies. Then, of course, with the iPhone, cell phones became “smart phones,” a whole new category with new branding opportunities.
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