The Fearless Marketer

MARCH 19, 2018

Instead, the new product is compared to what came before – in this case the “wired telephone.”. And it’s hard to avoid the massive marketing of this device and comparisons it to its closest competitor, the Samsung “Galaxy S9.”. It wasn’t therapy and it wasn’t training. By proprietary methodologies.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Management Consulted

OCTOBER 3, 2012

The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you. As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Harvard Business

FEBRUARY 28, 2018

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu. “No problem,” she said. “Of course.”

Case Study 36

Case Study Case Studies Study Case Interview 36

Consulting Success

FEBRUARY 19, 2018

Sometimes great things can happen very quickly, but in many cases you want to have that mindset for the long-term. You mentioned the comparison of a smaller firm and a larger firm. We’ve invested a fair amount of time getting to know each other and getting aligned around methodology and how we think about clients.

Consulting 100

Consulting Company Sales System 100