Case Studies Comparison Methodologies Training 
Harvard Business
FEBRUARY 28, 2018
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” It was hard not to draw an immediate comparison to Molly, who was always buttoned up and calm, but Aliyah reminded herself to keep an open mind.
The Fearless Marketer
MARCH 19, 2018
And it’s hard to avoid the massive marketing of this device and comparisons it to its closest competitor, the Samsung “Galaxy S9.”. It wasn’t therapy and it wasn’t training. By proprietary methodologies. Then, of course, with the iPhone, cell phones became “smart phones,” a whole new category with new branding opportunities.
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