Martinka Consulting

AUGUST 6, 2018

First, five points from the article I found interesting and then some comparisons to other areas of business. This goes back to before the stock market crash of 1929. A 1932 research paper showed firms had loaded up with cash and post-crash, “companies were flush with cash and investors beleaguered,” which they wouldn’t pay out.

Cash Flow 40

Cash Flow Advertising Comparison Resumes 40

Harvard Business

OCTOBER 17, 2018

At the industry level they include (a) the extent of AI diffusion in economies; (b) the build-up of corporate profit; and (c) labor market dynamics. It took more than 30 years for electricity to diffuse and enable industrial plant design that could generate significant productivity growth.

Cash Flow 36

Cash Flow McKinsey Retail Survey 36

Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 28

ROI Marketing Financial Sales 28

Harvard Business

FEBRUARY 16, 2017

The observation that many “unicorn” companies with no profits — and sometimes no revenues or even fully developed products — get valued so highly makes me skeptical of the idea that the capital market is systematically myopic. McKinsey tries to address this issue by doing comparisons within industries.

McKinsey 33

McKinsey Cash Flow Comparison Methodologies 33

Harvard Business

MAY 6, 2016

Four hundred seventy-one companies in the S&P 500 bought back stock last year, and 372 companies expanded their dividends — actions undertaken in spite of the need to invest heavily to keep up with global market changes. One milestone might include completion of prototype-level next-generation digital products.

Cash Flow 28

Cash Flow Management Government Financial 28

Harvard Business

APRIL 26, 2017

The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Recent analysis by Bain and SAP found that only 7% of bank credit products could be handled digitally from end to end. They estimate that online lenders will constitute nearly a fifth of the total SME lending market by then.

Banking 41

Banking Small Business Oliver Wyman Retail 41

Harvard Business

NOVEMBER 20, 2017

Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Caesars Entertainment has built test-and-learn into its marketing investments. Think of strategy as a portfolio of options, not bonds.

Strategy 28

Strategy Strategy Strategy& Company 28