Martinka Consulting

AUGUST 6, 2018

First, five points from the article I found interesting and then some comparisons to other areas of business. This goes back to before the stock market crash of 1929. A 1932 research paper showed firms had loaded up with cash and post-crash, “companies were flush with cash and investors beleaguered,” which they wouldn’t pay out.

Cash Flow 40

Cash Flow Advertising Comparison Resumes 40

Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 28

ROI Marketing Financial Sales 28

Harvard Business

OCTOBER 17, 2018

At the industry level they include (a) the extent of AI diffusion in economies; (b) the build-up of corporate profit; and (c) labor market dynamics. It took several decades for steam to drive the rollout of railways services and create a large market of exchanges in the United States. A race between firms.

Cash Flow 35

Cash Flow McKinsey Retail Survey 35

Harvard Business

FEBRUARY 16, 2017

The observation that many “unicorn” companies with no profits — and sometimes no revenues or even fully developed products — get valued so highly makes me skeptical of the idea that the capital market is systematically myopic. McKinsey tries to address this issue by doing comparisons within industries.

McKinsey 32

McKinsey Cash Flow Comparison Methodologies 32

Harvard Business

MAY 6, 2016

Four hundred seventy-one companies in the S&P 500 bought back stock last year, and 372 companies expanded their dividends — actions undertaken in spite of the need to invest heavily to keep up with global market changes. Today, four out of five S&P 500 companies use a three-year performance period in their long-term incentives.

Cash Flow 28

Cash Flow Management Government Financial 28

Harvard Business

APRIL 26, 2017

The marketing, underwriting, and servicing of SME loans have largely taken a backseat. New digital entrants have spotted the market opportunity created by these dynamics, and the result is an explosion in online lending to SMEs from fintech startups. Other sectors of retail lending have not fared much better.

Banking 39

Banking Small Business Oliver Wyman Retail 39

Harvard Business

NOVEMBER 20, 2017

Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Strategy development at Dell is no longer a batch process tied to some planning calendar; it is a continuous process. Value flexibility.

Strategy 28

Strategy Strategy Strategy& Company 28