Remove Case Studies Remove Sales Remove Travel Remove Video
article thumbnail

Making Kindness a Core Tenet of Your Company

Harvard Business

Consider one instructive case study. I recently immersed myself in the customer-service transformation of Mercedes-Benz USA , the sales-and-service arm of the German automaker. There was one dealer who’d closed a sale and noticed from the documents that it was the customer’s birthday.

Company 52
article thumbnail

“Let me think about it” OR Why prospects don’t buy

Rod Burkert

If a prospect doesn’t believe we are a fit for the work AND there is no urgent need to get the work done, there is little likelihood that we will close a sale here. A sale is won or lost at the tipping point of a decision. Does our website provide case studies or testimonials? Finally, the stars align! Where I will be.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Transportation & Travel. Summer Associates are given the opportunity to travel as they will be stationed both at client sites and in the office. Firm hires 2,000th employee.

article thumbnail

Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here. You have a new book.

article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Case studies. Creating a Video Course. It does not need to be a full-length, 20+ hour video course (you’d charge for that!),

article thumbnail

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” They come for the content or the service, like booking air travel. Your image is critical – especially when promoting to those who don’t know you. Source: Usability Geek.

B2B 60
article thumbnail

The Goldilocks Theory of Product Success

Harvard Business

Consider the following examples: In the late 1800s, gasoline-powered vehicles promised to revolutionize transportation, allowing people to travel further, faster and more safely. There are case studies in other sectors too: Just look at Chobani. Being optimally distinct—and marketing yourself as such.