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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Meeting Ed Yu. Aliyah Jones was having trouble paying attention to the farewell toasts. “No problem,” she said.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

APRIL 27, 2017

Would you go and meet a prospective client wearing basketball shorts and sandles? So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: Small Business B2B Call to Action Study. SOURCE: Social Talent. Source: Media Post.

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Delivering an Unforgettable Customer Experience - Think customers.

1 to 1

MAY 7, 2013

Meet the Editors. Sales Effectiveness. Webinars & White Papers. Webinars & White Papers. White Papers. 1to1 Case in Point. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. 1to1 Case in Point.