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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Alan Kurtz, MMC’s chief operating officer, was standing off to the side, and she moved to join him, but a racer intercepted her. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. .” Erica sighed. You working too?

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Salespeople Need a Strategy for Selling to CEOs

Harvard Business

According to a study , executives consider less than one-fifth of the meetings they have with salespeople to be valuable. In one study , sellers gave themselves an aggregate grade of B for their meeting preparation, while executive buyers at their accounts provided sellers with a grade of F. Most reps miss the mark.

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Zipcar Doesn’t Just Ask Employees to Innovate — It Shows Them How

Harvard Business

Employees were invited to a meeting where leadership discussed its mobile business imperative. These types of direct interactions with customers are powerful ways to shift employee mindsets and create the impetus for change, focusing on delivering value that directly meets customer needs.

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Case Study: Is Holacracy for Us?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.