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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. Moreover, many signed up for multiple events in case later they weren’t able to get into their first choice.

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IBM Consulting Interviews: Navigating the IBM GBS Maze

Management Consulted

Although it started as a tiny group, paling in comparison to the bohemoth revenues of the firm’s hardware sales, this group is now known as IBM Global Services (IGS) which is responsible for 50% of IBM’s revenue globally. Marketing Sales & Service. Travel and Transportation. IGS has 5 divisions/branches.

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Making Kindness a Core Tenet of Your Company

Harvard Business

Consider one instructive case study. I recently immersed myself in the customer-service transformation of Mercedes-Benz USA , the sales-and-service arm of the German automaker. There was one dealer who’d closed a sale and noticed from the documents that it was the customer’s birthday.

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Growth Ideas From London

Chad Barr

Ideas to increase the business: Hosted events, referrals, showcase our clients’ success, collaborate with strategic individuals, enable access to restricted intellectual property. While travelling domestically and especially internationally, seize the opportunity to meet and present to future buyers. Second is our strong brand.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Conducting Webinars or Other Online Educational Events. Attending Conferences, Trade Shows, or Other Networking Events. Conducting Webinars or Other Online Educational Events. Case studies. Sponsoring a local or online event can be a great networking and marketing opportunity for your business. Sponsorships.

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OC&C Strategy Consultants Interview and Culture

Management Consulted

Depending on the size of the footprint in their region, the amount of managing partners directly correlate to the sales. Expect to travel to the client location on an as-needed basis; regardless, Fridays are usually spent in your home office. Practice Areas . Exit Opportunities .

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Conferences, Trade Shows & Networking Events. They come for the content or the service, like booking air travel. No event sponsorships. Speaking Engagements.

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