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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

He’s interviewed over 200 C-level executives and written over 170 white papers. His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies.

How To 213
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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. Start your own business. . On Competition by Michael Porter. Take business classes. .

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From STEM PhD to Federal Consulting: An Interview with Josh

Management Consulted

Here at MC, we had the pleasure of recently interviewing Josh and asking him how he’s navigated his interesting career path, and how consulting was a great place for his passions and skills to collide. It was one of the first studies conducted on the newer, lightweight snowshoes and was cited in over 100 lay journals.

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The Wheaties Box and the Why of Celebrity Endorsements

Harvard Business

” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. As she explained in this interview , “Companies try to find athletes with attributes that match those of the products the athlete is asked to endorse.”

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Interview an expert. Interviewing a potential client. Case studies. Selling productized consulting. By starting your own podcast, and interviewing other thought-leaders in your industry for your episodes, you’ll become a fantastic resource for your industry. Interview an Expert. Live Q & As.

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Unnecessary Surgeries? You Bet! Doctors Treat Patients as ATMs; US Healthcare System Explained in Six Succinct Points

MishTalk

A study published in the New England Journal of Medicine suggests that profits urologists make from referring patients to their own radiation facilities play an outsized role in the treatment decisions. It’s crazy the way the system is set up,” Mitchell said in a telephone interview. Self-Referral. Spinal Fusion Cash Cow.