Tsavo Neal

JUNE 26, 2020

Their website’s sales conversion rate is 1.4%. Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Your content will become your marketing and sales. Derek Sivers explains this point of view in one of his blog posts.

Consulting 15

Consulting Productivity ROI Case Study 15

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 40

Marketing Case Study Case Studies Sales 40

Tsavo Neal

APRIL 27, 2017

It pays to have a well-designed consulting website , an up to date LinkedIn profile, and an active blog. So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: Inbound Services: Blogging for a Better Business.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

That said, methods like “Website” and “Blogging” are rather vague terms. That said, methods like “Website” and “Blogging” are rather vague terms. Can you simply set up a consulting website and start blogging and see an influx of leads for your consulting business? Case studies.

Consulting 68

Consulting Advertising Case Interview Conference 68

Kates Kesler

JUNE 11, 2014

PepsiCo is also a case study in the vertical health of the organization: getting to the right number of layers. Country P&Ls would be replaced with simpler, sales-oriented measures. The important lesson: don’t let the discussion around governance degenerate into a debate over centralized vs. decentralized organization.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82