Harvard Business

MARCH 7, 2017

Having more information doesn’t always make it easier to decide. Because consumers, overwhelmed by information and inundated with choices, are again turning to travel agents to take the work out of travel planning. Think about the information you initially consulted and how that changed over time. Fast forward to today.

B2B 32

B2B Travel Benchmarking Sales 32

1 to 1

MAY 26, 2022

Business intelligence and predictive analytics are often used interchangeably to describe tools and methods for utilizing data to make informed decisions. While many companies use these tools to better utilize the big data at their disposal, a quick Google search shows that these are still common questions.

Data 26

Data Tools Sales ROI 26

Harvard Business

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks. This is actually a cop-out.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28

Harvard Business

JANUARY 4, 2018

GFNorte recently established a Central Analytics Business Unit (ABU) with the mandate to convert information into profits at a rate of 10X cost and to lead the adoption of a customer-centric approach within the organization. The ABU’s mandate to translate information into profits required the alignment of multiple stakeholders.

Company 28

Company Recruiting Recruitment Financial 28

Harvard Business

APRIL 19, 2018

” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area. Conversely, many sellers need to share lots of information with prospects to motivate desired buyer behavior.

Marketing 37

Marketing Case Study Case Studies Sales 37

1 to 1

DECEMBER 13, 2021

Meanwhile quantitative research methods—including surveys, website analytics and CRM data—can provide broader stroke insights that inform a deeper understanding of customer preferences and receive feedback on your current CX. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26