1 to 1

MAY 26, 2022

Business intelligence and predictive analytics are often used interchangeably to describe tools and methods for utilizing data to make informed decisions. Uses of predictive analytics include workforce forecasting, sales forecasting, and brands’ suggestions for what customers may want to purchase next.

Data 26

Data Tools Sales ROI 26

Harvard Business

MARCH 7, 2017

Having more information doesn’t always make it easier to decide. Because consumers, overwhelmed by information and inundated with choices, are again turning to travel agents to take the work out of travel planning. Think about the information you initially consulted and how that changed over time. Fast forward to today.

B2B 31

B2B Travel Benchmarking Sales 31

Harvard Business

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks. This is actually a cop-out.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28

Harvard Business

JANUARY 4, 2018

GFNorte recently established a Central Analytics Business Unit (ABU) with the mandate to convert information into profits at a rate of 10X cost and to lead the adoption of a customer-centric approach within the organization. The ABU’s mandate to translate information into profits required the alignment of multiple stakeholders.

Company 28

Company Recruiting Recruitment Financial 28

1 to 1

DECEMBER 13, 2021

Meanwhile quantitative research methods—including surveys, website analytics and CRM data—can provide broader stroke insights that inform a deeper understanding of customer preferences and receive feedback on your current CX. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Conversely, many sellers need to share lots of information with prospects to motivate desired buyer behavior.

Marketing 36

Marketing Case Study Case Studies Sales 36