Harvard Business

MARCH 7, 2017

Having more information doesn’t always make it easier to decide. Because consumers, overwhelmed by information and inundated with choices, are again turning to travel agents to take the work out of travel planning. Think about the information you initially consulted and how that changed over time. Fast forward to today.

B2B 34

B2B Travel Benchmarking Sales 34

1 to 1

DECEMBER 13, 2021

Meanwhile quantitative research methods—including surveys, website analytics and CRM data—can provide broader stroke insights that inform a deeper understanding of customer preferences and receive feedback on your current CX. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 41

Marketing Case Study Case Studies Sales 41