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Stop Treating B2B Customers Like Digital Novices

Harvard Business

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula.

B2B 28
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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

Real estate developers are integrating automation systems, sensors, and mobility options into their properties. New opportunities for investment and development could open up if some formerly congested, polluted, or crime-ridden areas become more livable. Utilities are rolling out smart meters and introducing dynamic pricing schemes.

Company 29
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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Navigating New Zealand’s largest city with Auckland Transport and digital transformation. ” Read More from Microsoft. Empowering Digital Societies.

Sports 28
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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Other than the well-documented differences in language and development, demographic differences are also significant. Policies relating to infrastructure development, land and labor, healthcare, and transport fall under the purview of the states—as do most licensing and permitting. Cultural variations are important.