Harvard Business

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% Cultural variations are important. Other than the well-documented differences in language and development, demographic differences are also significant. Linda Coussement/eyeem/Getty Images.

Strategy 28

Strategy Strategy Strategy& Operations 28

Harvard Business

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. The influencer relations program has become a core component of the company’s China market strategy — now the firm’s largest market outside the U.S.

B2B 35

B2B Education Media B2C 35

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. These changes fundamentally require rethinking strategy, organization, investment, and measurement.

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

AUGUST 4, 2017

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? You might have “realized the culture was wonderful and you miss it.” “Former employees are known quantities.”

Company 45

Company Case Study Case Studies B2C 45

Harvard Business

DECEMBER 18, 2017

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 28

Sports Industry Data Media 28

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Smart marketers will anticipate that strategy by asking one simple question, starting now: how can our marketing effort make the Internet better , instead of worse?

Marketing 28

Marketing Media Advertising eBook 28