article thumbnail

How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

B2C 156
article thumbnail

The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. B2B selling has become a difficult task, and it’s even harder if there’s no strategy put into place–which is where sales enablement comes in. However, it goes far beyond that.

Sales 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Professional Services Marketing Self-Assessment

Prudent Pedal

I know this because I’ve developed sales and marketing strategies, built marketing organizations, and worked with leadership teams in every industry, discipline, market condition, and business scenario. Lacks understanding of the complex B2B buying cycle. It chases bad revenue and does not achieve economies of scale.

article thumbnail

Why you need a COO or operations manager

Asamby Consulting

Example: For a small B2B firm, it might be feasible to manage contacts in a spreadsheet or a contact database of the email program. The Operations Manager's is usually not as wide or as deep, focusing on a more specific task, either on methodological or functional level.

article thumbnail

You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Other than the well-documented differences in language and development, demographic differences are also significant. Policies relating to infrastructure development, land and labor, healthcare, and transport fall under the purview of the states—as do most licensing and permitting. Cultural variations are important.

article thumbnail

More Universities Need to Teach Sales

Harvard Business

Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. No, despite the fact that the internet has existed for over 20 years, eCommerce accounts for less than 10% of retail sales and less in most B2B situations. Does this mean that all business goes online?

Sales 28
article thumbnail

Why consulting?

Management Consulted

Getting married and later becoming a father gave me a sense of responsibility and higher career aspirations – now I regard my career development as important like never before. “I led teams in development of an entirely new business unit inside a Fortune 50 company. This next one was submitted by the father of a premium client.