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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

By looking at the CX lifecycle though granular intents, companies can 1) benchmark where they are strong/blemished, 2) identify where a human touch in a contact center helps/over-indexes the needs of a customer, and 3) solve for customers’ CX needs with surgical precision.”

Data 29
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Brews, News and Booz & Company: Interview and Culture Insights

Management Consulted

Automotive. In fact, one of the reasons Booz & Company may rank so close to MBB now could have to do with the fact they offer services at a 10-20% discount to MBB, and on benchmarking cases or projects heavy on research, clients may believe they are getting top services for a discount. Organization and Change. Program Management.