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Customer intent is a treasure trove of actionable data hiding in plain sight

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Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

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How to Know Which Digital Trends Are Worth Chasing

Harvard Business

Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. The retailer offers a monthly subscription service for fitness and athleisure apparel and accessories. Start by identifying those, and then use digital technology to alleviate them.

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The Benefits of Hiring Your Best Customers

Harvard Business

And this is not just the superconsumers outside your organization who are passionate about your products and services. And they’re sure to have great ideas about how to improve your products and business. “My guess is that one hundred percent of United’s employees are superconsumers of travel,” he said.

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BTS Group Interviews and Culture

Management Consulted

Household Products. Get ready to be flexible when working for BTS Group; you might be traveling for as long as 5 weeks at a time working 70-80 hours a week, and other times you may be in the office all week. Research & Development. Manufacturing. Aerospace and Automotive. Industrial Equipment. Technology. Cloud Computing.

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