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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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How to Know Which Digital Trends Are Worth Chasing

Harvard Business

Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. No strategy is static. Kroger has aligned its entire business around a “Customer 1st” brand strategy. Insight Center. How Digital Business Models Are Changing.

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The Benefits of Hiring Your Best Customers

Harvard Business

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. With superconsumers, this is actually straightforward.

Energy 28
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BTS Group Interviews and Culture

Management Consulted

A strategy execution and implementation firm based in Sweden, today the firm counts 59 of the U.S. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Household Products. BTS GROUP INTERVIEWS AND CULTURE. BTS GROUP KEY STATS.

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