Remove Apparel Remove Finance Remove Productivity Remove Travel
article thumbnail

Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
article thumbnail

The Benefits of Hiring Your Best Customers

Harvard Business

And this is not just the superconsumers outside your organization who are passionate about your products and services. And they’re sure to have great ideas about how to improve your products and business. “My guess is that one hundred percent of United’s employees are superconsumers of travel,” he said.

Energy 28