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Design for Conflict: Make Tension in the Matrix Work to Drive Business Results

Kates Kesler

Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. It’s no longer enough for the separate businesses to act autonomously to make sales calls to the same corporate customers, or to set up their own infrastructure in China and India. The solution.

Apparel 56
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

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The Benefits of Hiring Your Best Customers

Harvard Business

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. ” Keith Levy, who oversaw the creation of Bud Light Lime and other similar products as vice president of marketing and sales for Anheuser-Busch, took a similar stand on in-house superconsumers. Adapted from. Eddie Yoon.

Energy 28
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BTS Group Interviews and Culture

Management Consulted

BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Leadership Development. Marketing & Sales.

Groups 100
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82