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Casual Apparel Outperforms High-End Fashion

BCG

In the wake of the recent financial crisis, the global fashion and luxury industry established a solid record of extremely strong value creation. Thirty-nine of those companies are in fashion and luxury. From 2011 through 2015, the fashion and luxury companies returned an annualized TSR of 15%.

Fashion 40
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance. Better insights = happy customers Luke Lee, CEO of PalaLeather , a fashion company and retailer, agrees that customer insights are essential.

Data 29
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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. Market research had shown that committed maniacs like Toby were already shelling out that kind of money (sometimes more) just to travel to registration sites. “MMC isn’t a fashion trend.