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Customer intent is a treasure trove of actionable data hiding in plain sight

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JULY 29, 2022

Insights into what customers want and need are more important than ever as the economy and market conditions change. And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance.

Data

Data Apparel Automotive Balance Sheet

Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.

Case Study

Case Study Case Studies Study Apparel

Customer intent is a treasure trove of actionable data hiding in plain sight

Case Study: When You Have to Choose Between Core and New Customers

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