Remove Apparel Remove Culture Remove Metrics Remove Strategy
article thumbnail

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. Topic Images Inc./Getty Getty Images.

article thumbnail

Companies Are Working with Consumers to Reduce Waste

Harvard Business

But as some companies are realizing, placing the burden of recycling entirely on the consumer is not an effective strategy—especially when tossing something away seems like the easiest and most convenient option. Another apparel company, Patagonia , a high-end outdoor clothier, follows the same credo.

Company 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. A strategy execution and implementation firm based in Sweden, today the firm counts 59 of the U.S. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. BTS GROUP CULTURE. BTS GROUP KEY STATS.

Groups 100
article thumbnail

The Benefits of Hiring Your Best Customers

Harvard Business

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. With superconsumers, this is actually straightforward. Unlocking Energy.

Energy 28
article thumbnail

Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82