Remove Apparel Remove Culture Remove Marketing Remove Metrics
article thumbnail

BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. Marketing & Sales. BTS GROUP CULTURE. The culture at BTS Group is described by employees as fun, tight-knit, and quirky. This core value has definitely permeated the entire firm culture. This setup has enabled BTS Group to create a collegial and familial culture.

Groups 100
article thumbnail

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).

Apparel 82
article thumbnail

The Benefits of Hiring Your Best Customers

Harvard Business

That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. The key is to look beyond just the obvious places like marketing. Good leadership certainly helps, but more often than not, the organization will revert to business as usual. Disclosure:Anheuser-Busch is a former client.)

Energy 28