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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

“Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC. “By

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A Refresher on Discovery-Driven Planning

Harvard Business

I talked with Rita McGrath, a professor at Columbia Business School, who together with Ian MacMillan, of the University of Pennsylvania’s business school, developed this classic methodology for planning innovation. In short, too many firms used conventional planning to manage their new ventures. ” Step 2: Do benchmarking.

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A Tool to Map Your Next Digital Initiative

Harvard Business

We know that when IT projects fail, it is usually not because the technology didn’t work (although this can sometimes be the case), but because the changes required at an organizational and employee level weren’t managed effectively. If those linkages cannot be developed, then those investments should not be pursued.

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