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To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

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Show report: CX and EX inextricably linked, with empathy as the glue

1 to 1

Delta Airlines CEO Ed Bastian’s announcement that in-flight wi-fi would be free for loyalty members went over with flying colors, drawing hoots and rousing applause. The event, held live after a three-year hiatus, is so named because it focuses on the four pillars of experience management: customer, employee, brand, and product experience.

Report 26
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6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

Why is it that when a group of managers gets together for a strategic planning session they often emerge with a document that’s devoid of “strategy”, and often not even a plan ? For some managers, this seems initially like putting the cart before the horse. Alicia Llop/Getty Images. It was seat-of-the-pants stuff.

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The Benefits of Hiring Your Best Customers

Harvard Business

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth.

Energy 28
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Are You Accurately Measuring Your Company’s Digital Strength?

Harvard Business

But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. Many managers are missing digital signals that could help them better compete. Perhaps not surprisingly, American Airlines leads in magnitude for U.S. companies. (A Digital share.

Metrics 28
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

What’s great about speaking at a web conference is that you don’t have to travel — and neither does your audience. Give it a shot — create a very simple page on your website with nothing more than a little bit of text to manage expectations (what to ask, when they can expect an answer) and your comment thread.